Brand building Mudra Ishtyle

This week there were several stories on internet and in print about Mudra getting advertising account of Tourism Corporation of Gujarat Limited. Such a publicity blitz is rare. One thing was clear from the stories that the focus was Mudra getting business. How these articles helped TCGL is a mystery. From the articles it appeared that TCGL business was so great that by getting the account Mudra proved its greatness.
People in the advertising world were quite surprised when these articles gave names of other competing advertising agencies to prove the worth of Mudra. Probably Mudra needs such a filip when it is confronted with the growing problem of sagging business! And it used its client TCGL to rebuild its own image. Poor Tourism Minister Jai Narayan Vyas and his team of Atanu Chakravarti and PD Vaghela must be wondering who is doing whose publicity.
If Mudra had done this PR work in the newspapers and on the internet, it would have certainly been a good case of its PR skills. But, it retained Hammer and Partner to do this job! Chief Minister Narendra Modi's global mask Jai Narayan Vyas, a man with great oratory skills , could have done better by retaining Hammer and Partner with much lower package! Even otherwise quite media savvy Vyas himself would have done a better job. Those who have seen him organising a high fee seminar of Journalists and his CD about powerful communication would vouch for Vyas's media skills.
Chandan Nath of Mudra must be expecting a windfall by selling Mudra through TCGL!!!!